MacInnes
Studios
WRITER PRODUCER DIRECTOR
JOHN MACINNES
I believe...
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In using technology to captivate and inspire.
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Great work comes from building great teams.
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Play is at the heart of creativity and...
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Storytelling is an expression of our soul.
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A creator is only as good as their community.
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Everyone is essentially creative.
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Use what you have, don't waiting for what you need.
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In inclusion, diversity, equity, acceptance and accessibility.
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Sustainable ethical economic practices.
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Transparency and integrity.
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Sharing knowledge and exchanging ideas.
BUILDING COMMUNITY
In early 2020 I started the Real-Time Filmmakers Facebook Group that grew to 14k members. When COVID brought the whole industry to a halt I used the group to launch the Unreal Engine Real-Time Shorts Challenge.
Participants had 30 days to make a short film using Unreal assets that I provided. Epic Games and other brands sponsored the Challenge. 30 shorts were submitted from individuals and teams working remotely all round the world. A panel of industry luminaries including Kim Libreri and Matt Workman judged the entries.
The Challenge attracted a diverse entrants from 26 countries. Of the ten finalists, half were women the major being women of color.
The success of the RTSC showed me how we could crowd source aspects of production drawing on a flexible pool of talent from around the world that was more efficient and resilient to disruption.