Global marketing campaign.
Immersive interactive experience, with real-time hyperrealistic digital human avatars.
In early 2018 Netflix released Altered Carbon, their biggest and most expensive series to date. The global marketing campaign launching the series was equally ambitious with immersive activations taking place simultaneously in seven countries around the world. We created an interactive screen that would track the face and body of anyone standing in front of it. Using only hand gestures users could select one of eight avatars ('skins') and then see themselves as the avatar. Real actors were scanned to create the realtime digital humans in the Unreal game engine. The experience had to run seamlessly on locally sourced hardware with an Nvidia 1080 GPU.


